企业都是期望交易越做越大的。对于顾客的需要一般都会回答yes。但，在某些状况下，拒绝需要也是在所难免。
怎么样拒绝是一个很有方法的问题。当说no的时候，必须要表示出诚挚的态度，同时还要考虑措辞，不要让顾客感到太失望，假如可能的话，可以提供一些其他的选择。
下面是一封对独家经营权的谢绝，大家看看厂商是如何措辞的：
Dear Sirs
Thank you for your letter dated 8th July. We appreciate your confidence in our product and your concern over our distribution enlargement.
From the enclosed catalog you will see that a newly developed brand Elephant for painting knives has been introduced to our customers recently. The new models are attractively designed and include the latest technical improvements. In leather case, the knives themselves come in six more sizes and shapes than the original brand Squirrel, which has been discontinued for two months. Although more expensive than the Squirrel, models in the Elephant range have already been well received and good sales have been regularly reported from many directions.
As part of our efforts to keep down our customers' cosplayt, we are increasing sales by distributing through as many direct marketing1 outlets2 as possible especially at the stage of our new brand introduction. Dealers3 in other areas appear to be well satisfied with their sales under this arrangement. We appreciate your request to be appointed a sole distributor for your area.
We do hope, some day in future, we will announce the inclusion of your name in our list of approval distributors.
Enclosed is a copy of the Elephant brochure from which you may find the details of our new brand painting knives. We are also delighted to have sent you a parcel of samples which, we are sure, will help ensure that your customers will return to your company for the new range.
We are looking forward to receiving your favorable replies and always ready to entertain your consistent orders.
Yours truly
